Anheuser-Busch Inbev (BUD) - is getting ready for the Super Bowl and joining the metaverse at the same time with the launch of Bud Light Next, its first-ever zero carb beer, and its first release of non-fungible tokens.
The world's largest brewer will roll out Bud Light Next nationwide on Feb. 7, the day after it launches its first NFT project -- the Bud Light N3XT Collection.
Bud Light Next, which Anheuser-Busch Inbev claims is nearly 10 years in the making, boasts zero carbs, 80 calories and 4% alcohol by volume. The brewer is targeting "consumers who have long desired a beer that breaks the barriers of a traditional lager and offers the sessionability and stats of a seltzer," according to a .
“As Bud Light enters 2022, we are pushing the beer category to new heights with the launch of Bud Light NEXT, our first-ever zero carb beer,” Andy Goeler, vice president of marketing for Bud Light, said in a statement. “Today’s consumers are all about breaking barriers, being trailblazers and setting their own path. We are proud to introduce this new super crisp beer which is brewed to meet their evolving taste preferences.”. The cost of a 30 second ad for Super Bowl LVI is $6.5 million, up from the $5.6 million CBS got for Super Bowl LV, reported.
The brewer has been in expansion mode since earlier last week, as it on Monday after a successful regional launch last year.